ARAMARK Marketing Associate - Lifeworks in Hartford, Connecticut
Aramark (NYSE: ARMK) proudly serves Fortune 500 companies, world champion sports teams, state-of-the-art healthcare providers, the world’s leading educational institutions, iconic destinations and cultural attractions, and numerous municipalities in 19 countries around the world. Our 270,000 team members deliver experiences that enrich and nourish millions of lives every day through innovative services in food, facilities management and uniforms. We operate our business with social responsibility, focusing on initiatives that support our diverse workforce, advance consumer health and wellness, protect our environment, and strengthen our communities. Aramark is recognized as one of the World’s Most Admired Companies by FORTUNE, as well as an employer of choice by the Human Rights Campaign and DiversityInc. Learn more at www.aramark.com at http://www.aramark.com/ or connect with us on Facebook at https://www.facebook.com/Aramark/ and Twitter at http://www.twitter.com/aramark .
Founded in 2008, LifeWorks Restaurant Group creates customized restaurants in office buildings that are unique to each client organization we serve. Our goal is to "Inspire Life at Work" and our chefs are dedicated to the creation of menus that use local ingredients to prepare sustainable, authentic dishes from scratch each day. From the beginning of each client relationship, the team at LifeWorks Restaurant Group establishes a transparency with its partners, from space design and delivery to the marketing of the final, branded product. For more information, please visit: http://lifeworksrestaurants.com at http://lifeworksrestaurants.com/
The Marketing Associate will support LifeWorks at the designated business location assigned to, and partner in the development, implementation and evaluation of marketing programs and strategies. Specifically supporting business strategies and projects including but not limited to sales growth, market penetration, customer retention, quality, image, improved profit margins and improved market share. You will be responsible for supporting operations managers.
Responsible for managing a comprehensive marketing strategy (with tactical outcomes and timelines).
Develops/ manages systematic approach to implement and track marketing projects for region and corporate team
Focus groups, surveying, facility mapping, trend development, and competitive pricing analysis
Frequent client interaction reporting project status, planning innovation and presenting new ideas
Ensures necessary training and support are provided to the team and that brand standards are fully executed at all identified points of service, resulting in brand consistency.
Supports front line management with administration of marketing training and development programs for employees.
Assist in Safety communications.
Investigates market trends; communicates results as they relate to the consumer, client, and region and/or designated accounts.
Provides innovation in reporting and alternative market facing materials.
Works directly with LifeWorks Director of Marketing and Brand Manager
Fosters long-term learning and development well organized, strong process management/organization skills and detail oriented.
Ability to present ideas and influence others without authority, and have strong communication skills; interacting with clients, vendors and corporate leadership
Marketing, special events, promotions, marketing collateral, media interaction, etc.
Bachelor's Degree is highly preferred.
Minimum 2-4 years of marketing or related experience within the food and beverage, fast-casual restaurant, or consumer products industries.
Demonstrated ability to evaluate data, trends and consumer preferences and translate that into innovative concepts and solutions.
A proven ability to increase sales and measure the impact/ROI on implementation of programs
Aramark is an EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION employer – Minority/Female/Disability/Veteran