ARAMARK Marketing Manager - Engagement & Social Media in Ottawa, Ontario

Overview:

Aramark (NYSE: ARMK ) proudly serves Fortune 500 companies, world champion sports teams, state-of-the-art healthcare providers, the world's leading educational institutions, iconic destinations and cultural attractions, and numerous municipalities in 19 countries around the world. Our 270,000 team members deliver experiences that enrich and nourish millions of lives every day through innovative services in food, facilities management and uniforms. We operate our business with social responsibility, focusing on initiatives that support our diverse workforce, advance consumer health and wellness, protect our environment, and strengthen our communities. Aramark is recognized as one of the World's Most Admired Companies by FORTUNE, as well as an employer of choice by the Human Rights Campaign and DiversityInc. Learn more at www.aramark.ca at http://www.aramark.ca/

Description:

The Marketing Manager, Engagement & Social Media is responsible for implementing marketing programs which support sales growth, and improving customer satisfaction. The Marketing Manager helps to support all critical business initiatives including sales growth, market penetration, customer retention and quality image at Carleton University Dining Services. We’re looking for a marketing manager that will help raise awareness for our brand, improve customer satisfaction, and elevate the consumer experience. The individual should be a data-driven digital marketer that will help build and scale our digital marketing programs.

Key Responsibilities:

Base Business Growth:

  • Responsible for driving base business growth programs and strategies to improve market penetration and increase participation/sales.

  • Ensures all promotions and other Execution Excellence framework initiatives are implemented across the account.

  • Interacts with client management and maintain effective client and customer relations at all levels of the organization.

  • Looks for opportunities to implement new products and services which support sales growth and client retention.

  • Responsible for contributing metrics and analytics on Marketing initiatives for Quarterly Client Business reviews

  • Work with Marketing Director to implement strategy for EBI Survey in order to achieve desired student satisfaction scores

  • Work collaboratively Marketing Operations Manager to ensure that engagement activities are executed

  • Support execution of promotions from national brand partners, proprietary programming, client events, sponsorships, and more

Team Development:

  • Manages team of student peer-to-peer marketing interns

  • Ensures necessary training and support are provided to the unit and that brand standards are fully executed at all identified points of service, resulting in sustainable growth in sales, customer satisfaction and increased profits.

  • Works collaboratively with Marketing Solutions team to implement all national programs.

  • Supports front line management with administration of marketing training and development programs for employees.

Social Media:

  • Build and execute social media strategy which includes generating, editing, publishing and sharing daily content on all platforms

  • Generating content for news, blogs, and email newsletters

  • Assisting with various campaigns and planning special events

  • Responsible for driving more customers to social, web, and mobile platforms as well as improving and implementing new strategies including website optimization, social media platforms, creating visual content, and developing partnerships with influencers

  • Create content for various programs including, email marketing, social marketing, online advertising, print advertisement, and public relations

Qualifications:

  • University or College Degree/Diploma in Marketing, Communications, or related field

  • Minimum 1-3 years experience in service industry preferably in food service or hospitality management

  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to senior management

  • Strong understanding of consumer marketing principles in brand management, retail, and online channels

  • Ability to think creatively and be innovative

  • Analytical skills to forecast and identify trends and challenges

  • Skills using technology and methodologies in graphic design, web design, and website management

  • Excellent interpersonal and communications skills

  • Deadline driven and enjoys the creative process

  • Ability to work well under pressure

  • Photography and editing skills are an asset

  • Proven working experience in social media marketing

  • Knowledge of online marketing and a good understanding of major marketing channels

  • Superior customer service orientation

  • Experience using Google Analytics and Salesforce

Are you up for the challenge? At Carleton Dining, we believe our people are core to our success. Join our team, where your talent and commitment to excellence are welcomed, valued and respected! Aramark is an equal opportunity employer

Please note all candidates considered for hire will be required to successfully pass a criminal background check. Accommodations for job applicants with disabilities are available upon request.

Aramark is an EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION employer – Minority/Female/Disability/Veteran